Private social, for real life

Your people.
Your plans.
Your circle.

OMA brings conversation, moments and everyday coordination into one private place—and creates the trusted foundation for a new family of private social services.

Join early access ↗See how OMA works ↓

In development in Helsinki · iPhone first

● Private by default

6 friends here

Social media got bigger.

We think it’s time
to make it closer.

Groups are the new social network. One private foundation can serve many real-life relationships.

One home for your real life

Chat first.
Everything else follows.

OMA begins where your friendships already live: in the conversation. The useful things around it stay within reach.

OMA interface showing multiple private groups

Talk naturally

Chat stays at the center, with the people and context that already matter.

Share privately

Photos, videos and everyday moments go to your circle—not a public audience.

Make things happen

Plans, locations and shared expenses live beside the conversation that created them.

Designed with boundaries

Privacy should feel
effortless.

Not a settings maze. Not a promise hidden in legal copy. Privacy is part of how OMA behaves.

Private by default

Your group is the boundary. Nothing is public unless you choose it.

People, not algorithms

No influencer feed and no engagement machine deciding what you see.

Permission with a clock

Presence and location are explicit, temporary and easy to stop.

Built from Europe

GDPR-first foundations, minimal metadata and a path to end-to-end encryption.

Rebuild the social fabric

Build European social technology that rewards time together, strengthens belonging and puts people before attention.

OMA shares the long-term direction of the Rebuild Letter : European social platforms should help people connect, organize and belong—without stealing their time.

Plan · coordinate · remember

More time together.
Less app-hopping.

OMA mobile screens for planning, coordinating and remembering

The OMA roadmap

Build the foundation.
Learn before expanding.

OMA grows from a working private-social core into carefully bounded trials. Each stage is an opportunity to learn—not a promise that every concept will ship.

01 · Now

OMA 1.0

Early access MVP

Private friend groups and Trips are the product today: conversation, Moments, plans, expenses and explicit coordination in one place.

Current OMA UI

Current OMA screens for planning, coordinating and remembering

02 · Next

OMA 1.1

One private home · distinct service contexts

One OMA, many ways into real life. Trips, Couples, Hangouts, Explore, Date and Social share a stable Home, Groups, Inbox and Me foundation. Each service has its own context, objects, lifecycle and first action without becoming a separate mini-app.

Typed invitations open a safe preview first; consent creates the connection. OMA Places and OMA Music are horizontal layers for adding private context to the active service—not permanent tabs, a public people map or a public music feed.

Clickable UX prototype · detailed service definitions and flows

Open the OMA 1.1 product experience

OMA Places prototype for trusted recommendations and planning

Explore the longer-term product roadmap

Helsinki, Finland

A return to the original idea

Built once before.
Reimagined for now.

In 2000, Ville Penttilä co-founded Wiral in Helsinki—building presence, messaging and location-based social experiences years before smartphones made them everyday behavior.

OMA brings that original conviction into a new era: technology should help real friends stay close, without turning their relationships into content for an audience.

“The next great social network won’t be public. It will feel like your own circle.”

Ville Penttilä Founder, OMA Labs

For investors and partners

Let’s build the private
social layer for real life.

OMA Labs is building a private-social foundation that begins with friend groups and Trips. We are exploring what can responsibly follow through Places, commercial trials and future concepts—without turning exploration into a promise. We welcome investors and partners who share this long-term view.

Direct contactVille Penttilä

Founder, OMA Labs · Helsinki, Finland

ville@omalabs.io ↗

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Choose the reason for getting in touch and a preferred time. Investor enquiries receive the latest deck and a tentative calendar invitation; Ville will confirm every meeting request by email.

Come inside the circle

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to experience OMA.

Join the early-access list for product updates and invitations to the first private trials.

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Your people.Your plans.Your circle.

OMA Coach — a real person. Time to talk.

We think it’s timeto make it closer.

Chat first.Everything else follows.