OMAJoin early access

Private social, for real life

Your people.
Your plans.
Your circle.

OMA brings conversation, moments and everyday coordination into one private place—and creates the trusted foundation for a new family of private social services.

Join early access ↗See how OMA works ↓

In development in Helsinki · iPhone first

OMA private group mobile screens
● Private by default
6 friends here

Social media got bigger.

We think it’s time
to make it closer.

Groups are the new social network. One private foundation can serve many real-life relationships.

One home for your real life

Chat first.
Everything else follows.

OMA begins where your friendships already live: in the conversation. The useful things around it stay within reach.

OMA interface showing multiple private groups
01

Talk naturally

Chat stays at the center, with the people and context that already matter.

02

Share privately

Photos, videos and everyday moments go to your circle—not a public audience.

03

Make things happen

Plans, locations and shared expenses live beside the conversation that created them.

Designed with boundaries

Privacy should feel
effortless.

Not a settings maze. Not a promise hidden in legal copy. Privacy is part of how OMA behaves.

01

Private by default

Your group is the boundary. Nothing is public unless you choose it.

02

People, not algorithms

No influencer feed and no engagement machine deciding what you see.

03

Permission with a clock

Presence and location are explicit, temporary and easy to stop.

04

Built from Europe

GDPR-first foundations, minimal metadata and a path to end-to-end encryption.

Plan · coordinate · remember

More time together.
Less app-hopping.

OMA mobile screens for planning, coordinating and remembering

The broader OMA vision

Purpose-built experiences.
One private foundation.

OMA starts with friend groups and trips. The same trusted identity, consent, relationship and coordination layer can power other parts of real life—without rebuilding public social media.

01 · Roadmap concept

Trusted introductions

OMA Date

A relationship-first alternative to endless swiping: introductions through trusted people and shared circles, with mutual opt-in and clear boundaries.

OMA Date concept screens for private, mutual introductions
02 · Roadmap concept

Guardian-first coordination

OMA Youth

A safer communication layer for young people, guardians and coaches—built around the next action, controlled access and minimal data.

OMA Youth concept screens for club attendance and guardian communication
03 · Roadmap concept

Real-world communities

OMA Clubs

Private member communication, schedules, participation and shared moments for the clubs and communities people already belong to.

OMA Clubs concept screens for member schedules and community updates
04 · Roadmap concept

Role-aware experiences

OMA Events

Purpose-built spaces for organizers, participants and audiences—combining official information with meaningful private community experiences.

OMA Events concept screens for athletes, organizers and audiences

The current MVP remains focused on private friend groups and trips. These services show how that foundation can expand over time.

Ville Penttilä, founder of OMA LabsHelsinki, Finland

A return to the original idea

Built once before.
Reimagined for now.

In 2000, Ville Penttilä co-founded Wiral in Helsinki—building presence, messaging and location-based social experiences years before smartphones made them everyday behavior.

OMA brings that original conviction into a new era: technology should help real friends stay close, without turning their relationships into content for an audience.

“The next great social network won’t be public. It will feel like your own circle.”

Ville Penttilä Founder, OMA Labs

For investors and partners

Let’s build the private
social layer for real life.

OMA Labs is building a private-social foundation that begins with friend groups and can expand into dating, youth, clubs and event experiences. We welcome investors and partners who share this long-term view.

Direct contactVille Penttilä

Founder, OMA Labs · Helsinki, Finland

ville@omalabs.io ↗

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Choose the reason for getting in touch and a preferred time. Investor enquiries receive the latest deck and a tentative calendar invitation; Ville will confirm every meeting request by email.

Come inside the circle

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to experience OMA.

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